BadVR

BadVR, founded in 2017 by CEO Suzanne Borders and CTO Jad Meouchy, is a company that has developed an immersive data analytics and visualization platform.

Suzanne Borders, with a background in psychology and experience in product and UX design at 2D data analytics firms, brings a human-centric approach to data interpretation. This experience is central to BadVR's mission of making large datasets more accessible and understandable. Jad Meouchy, as the technical co-founder, provides the engineering leadership for the company's platform.

The company’s core product is a platform that leverages virtual and augmented reality to transform complex data into immersive, three-dimensional environments. This allows users to interact with their data in a more intuitive way, facilitating the discovery of patterns, anomalies, and insights that might be missed in traditional 2D formats. The platform is designed for enterprise clients across various sectors who deal with large and complex datasets.

BadVR’s business model is centered on providing this specialized data visualization service to businesses, helping them to make more informed decisions by offering a clearer and more comprehensive view of their data. The company operates in the data analytics and enterprise software market.

Keywords: data visualization, virtual reality, augmented reality, data analytics, enterprise software, big data, immersive technology, data insights, user experience, machine learning