
backen.de
The digital home for baking.
Date | Investors | Amount | Round |
---|---|---|---|
- | investor | €0.0 | round |
N/A | Acquisition | ||
Total Funding | 000k |
Backen.de is a digital platform and online community focused on baking, operating as a strategic component of the Oetker Group's digital portfolio. The website serves as a comprehensive resource for baking enthusiasts, providing a vast collection of recipes, tips, and inspiration.
As part of the Oetker Digital GmbH, backen.de plays a role in the broader strategy of the food conglomerate Dr. August Oetker Nahrungsmittel KG to expand its digital footprint in the baking and cake segment. This digital strategy includes a portfolio of websites like oetker.de and kuchenfreude.de, and was further solidified by investments, such as the acquisition of a minority stake in InterNestor, a company specializing in custom photo cakes, in 2018. This investment was intended to complement and enhance the offerings of platforms like backen.de.
The business model of backen.de is centered around content and community engagement, which in turn supports the brand recognition and product sales of the parent company, Dr. Oetker. The platform provides value to consumers through a wide range of tested recipes, tutorials, and articles covering various aspects of baking. This content-driven approach aims to establish Dr. Oetker as a leading authority in the home baking market. Revenue is indirectly generated by promoting Dr. Oetker's extensive line of baking ingredients, mixes, and decorations to a highly targeted audience of active bakers.
The platform itself functions as a sophisticated marketing and customer relationship tool. It allows the Oetker Group to gather insights into consumer preferences and baking trends, fostering a direct connection with its end-users. By offering reliable and creative baking content, backen.de builds brand loyalty and encourages the use of Dr. Oetker products in home kitchens. The site serves a broad client base, from novice bakers seeking simple recipes to experienced confectioners looking for advanced techniques, all within the consumer market.
Keywords: baking platform, online recipes, Dr. Oetker, Oetker Digital, home baking, cake recipes, baking community, food content, digital food media, recipe portal, baking ingredients, brand marketing, consumer engagement, baking tutorials, German food platform, cooking website, dessert recipes, online baking resource, food and beverage digital