Baby Shark Universe

Baby Shark Universe is a hybrid entertainment and digital asset platform designed to bridge the gap between Web2 users and the Web3 ecosystem. The project leverages the globally recognized 'Baby Shark' and 'Pinkfong' intellectual properties, which have amassed over 22 billion YouTube views, to onboard a substantial existing fanbase into the Web3 space. BSUNIVERSE, the Singapore-based publisher, has obtained official licenses from The Pinkfong Company to develop this open-world ecosystem. The project is led by CEO Cheongyong Kim.

The company's business model is centered around creating a self-sustaining virtual economy. Revenue is generated through multiple streams, including casual mobile and web games like 'Baby Shark Universe' and 'Baby Shark Pop', and the sale of NFT collections. The platform has successfully launched several NFT sticker collections that sold out rapidly, some in collaboration with other Web3 projects like Pudgy Penguins. In May 2024, Baby Shark Universe completed a seed funding round, achieving a valuation of $34 million with backing from investors such as Animoca Brands, Sui Foundation, and GM Ventures.

The core of the platform is an open-world, role-playing game (RPG) built on the Immutable X (IMX) blockchain, a Layer-2 scaling solution for Ethereum chosen to eliminate gas fees and ensure high scalability. This approach aims to lower the entry barriers for users unfamiliar with cryptocurrency, allowing them to log in with a simple Google account without needing to create a separate crypto wallet. Inside this metaverse, users can explore, play games, create user-generated content (UGC), and own digital assets as NFTs. These assets, from in-game items to virtual land, can be traded on a decentralized marketplace. The native utility token, BSU, which operates on the BNB Chain, is used for purchasing in-game items, minting and trading NFTs, and participating in the platform's decentralized governance.

Keywords: Baby Shark Universe, Web3 gaming, metaverse platform, NFT, digital assets, blockchain game, play-to-earn, P2E, BSU token, virtual economy, open-world RPG, user-generated content, The Pinkfong Company, Animoca Brands, Immutable X, decentralized governance, crypto gaming, digital collectibles, Cheongyong Kim