BABY JOB

BABY JOB Co., Ltd., established in October 2018 by Koji Ueno, is a firm addressing social issues related to child-rearing in Japan. The company's genesis stems from its predecessor, S.S.M. Co., Ltd., founded by Ueno in 2012 to operate childcare facilities. Ueno's journey began after a decade at Unicharm Corporation, where he was involved in sales and marketing. Initially intending to start a human resources agency for mothers, he pivoted to childcare after recognizing the lack of available daycare was a primary barrier to employment. This hands-on experience in running 45 childcare centers revealed the immense burdens on both parents and daycare staff, leading to the creation of BABY JOB. Ueno himself is a qualified nursery teacher and holds a master's degree in clinical pedagogy.

The company's core offering is "Tebura Touen" (which translates to "coming to the daycare empty-handed"), a subscription service for diapers and baby wipes for childcare facilities, launched in July 2019. This service operates on a stock-type revenue model, generating stable income through recurring monthly fees from parents. Parents pay a flat monthly fee, granting them unlimited use of diapers and wipes at their child's daycare center. This eliminates the daily task for parents of labeling and packing diapers, a significant pain point that contributes to what the company terms "time poverty" among working parents. For childcare providers, the service streamlines inventory management, freeing up staff from the cumbersome process of tracking individual children's diaper supplies and allowing them to focus more on childcare. The service was developed in partnership with major manufacturers like Unicharm and later Kao Corporation. As of August 2025, the service has been adopted by over 8,400 facilities across Japan, serving a cumulative total of 340,000 children.

Beyond the diaper subscription, BABY JOB has expanded its portfolio of services to further support the childcare ecosystem. It operates "Ensagaso♪," a free-to-use search and comparison website that helps parents find and apply for childcare facilities. For the facilities, this site serves as a promotional tool to attract new enrollments. The company also provides a cashless payment service called "Daredemo Kessai" ("Payment for Everyone"), which digitizes the collection of various fees within childcare centers, reducing the administrative burden of handling cash for both staff and parents. Headquartered in Osaka, BABY JOB listed on the TOKYO PRO Market in December 2024 to enhance its social credibility and build a foundation for future growth.

Keywords: childcare support, diaper subscription service, Tebura Touen, Koji Ueno, childcare facility services, parenting support, proptech, Japan childcare, nursery school efficiency, parent burden reduction, cashless payment for daycares, Ensagaso, daycare search portal, childcare DX, social issue solutions, Unicharm partnership, Kao partnership, TOKYO PRO Market, childcare management, early childhood education support