Babadu
Online store for goods for kids.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | €2.8m | Series C | |
| Total Funding | 000k | ||
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Babadu.ru operated as an online hypermarket specializing in children's goods within the Russian e-commerce sector. The company was established in 2009 by founder Eugene Charikov and was headquartered in Saint Petersburg, Russia. Initially launched as a regional player, Babadu expanded its operations to serve customers nationwide and also offered delivery to Belarus and Kazakhstan.
The business catered to parents and expecting mothers, functioning as a comprehensive online retail platform for children's products. Its revenue model was based on direct-to-consumer sales through its website. The product catalog was extensive, featuring items such as toys, licensed apparel, baby monitors, strollers, car seats, children's furniture, and educational books. A notable service was the "FunBox," a monthly subscription box containing a selection of goods for children. The company's strategy included enhancing its search engine optimization and selling certain large items directly from manufacturer warehouses to maintain competitive pricing.
Babadu secured a total of $4.9 million over two funding rounds, according to one source, while another reports a total of $8.72M. Key investment rounds included a Series A in June 2013 for $2 million and another in September 2014 for $2.9 million. Notable investors included Target Global, GVA LaunchGurus Fund, the Internet Initiatives Development Fund (IIDF), and the venture arm of Bank Saint Petersburg. By 2017, the company had reportedly increased its revenue more than tenfold since its 2013 funding, reaching an annual turnover of one billion rubles. Despite these milestones, the company is currently listed as deadpooled.
Keywords: children's goods e-commerce, online retail Russia, baby products online, kids toys online, Eugene Charikov, Russian e-commerce, St. Petersburg startup, Target Global investment, IIDF portfolio, online hypermarket, children's apparel, baby gear, subscription box for kids, FunBox, children's furniture retail, online toy store, maternity products, Russian retail market, e-commerce logistics, nationwide delivery