B.TECH

B.TECH operates as a prominent Egyptian omnichannel retailer and consumer finance platform, specializing in home appliances and consumer electronics. Founded in 1997 by Dr. Mahmoud Khattab, the company initially launched as Olympic Stores, pioneering the organized retail chain concept in Egypt. Dr. Khattab, the current Chairman and CEO, identified a gap in the market for a dedicated retail network where suppliers could display their products. His journey includes experience in his family's business, Olympic Electric, and further honing his expertise with an MBA and a DBA in Marketing. The company rebranded to B.TECH in 2001-2003 and embarked on a significant growth trajectory.

The company's business model is centered on both direct-to-consumer retail and a robust consumer finance offering. It generates revenue through the sale of a wide array of local and international electronic brands across its extensive network of physical stores and its e-commerce platform. A significant portion of its business is driven by providing consumer financing solutions, which have been a cornerstone of its strategy since its early days. B.TECH offers various installment plans, including its own digitally-enabled "MiniCash" service and partnerships with other fintech platforms like Valu, to make purchases more accessible to a broad customer base. The target demographic historically includes A and B socio-economic classes.

B.TECH serves the Egyptian market through a multi-faceted approach. It operates over 175 stores across numerous governorates, utilizing different formats like the larger "B.TECH X" and smaller "B.TECH Mini" outlets located in universities and sports clubs. In addition to its consumer-facing operations, B.TECH has expanded into the business-to-business sector with "deel," a marketplace app designed to help small and medium-sized businesses digitize by offering services like inventory management, delivery, and marketing tools. The company has seen substantial investment, including a 2016 acquisition of a 33.3% stake by private equity group DPI for $35 million, and a subsequent acquisition of a 34% stake by the Saudi Egyptian Investment Company (SEIC) in 2022. E-commerce constitutes a notable part of sales, accounting for around 20% of revenue as of 2022.

Keywords: consumer electronics retail, home appliances Egypt, omnichannel retailer, consumer finance, installment payments, Mahmoud Khattab, MiniCash, B.TECH X, Egyptian market, electronics distribution, e-commerce platform, retail chain, digital transformation, B2B marketplace, Deel app, Saudi Egyptian Investment Company, Olympic Stores, household goods, financial inclusion, electronics stores