BBROS

BBROS is a South Korean healthcare technology company established on December 23, 2013. The company operates 'DdocDoc', a mobile healthcare service platform designed to streamline the hospital and clinic experience for patients. Initially founded by Song Yong-beom and a team of five other co-founders, including a former Naver CTO and an ex-foreign enterprise consultant, the company has since transitioned its leadership. As of May 2022, BBROS is led by co-CEOs Gosung Yoon and Hyeong-seok Kim. Gosung Yoon brought extensive experience from the healthcare sector, having previously served as the CFO at BBROS, while Hyeong-seok Kim has a background in major IT platform companies such as Naver, Meta (formerly Facebook), and Kakao.

The core of BBROS's business is the DdocDoc application, which provides an all-in-one service for patients. The platform's key function is its ability to directly integrate with the Electronic Medical Records (EMR) systems of hospitals and clinics. This integration enables users to search for nearby medical facilities, book appointments in real-time, check their queue status remotely, and reduce in-person wait times. The service is particularly popular among parents of young children, helping to avoid long waits at pediatric clinics. Beyond appointment management, DdocDoc's features include mobile payment of medical bills, simplified submission of health check-up questionnaires, and a streamlined process for filing claims with indemnity insurance providers.

BBROS generates revenue through a subscription-based model. While basic features remain accessible, core services like unlimited appointment booking require a monthly or annual membership fee. This model was introduced to secure a sustainable revenue stream after years of operating at a loss despite significant user growth. The company primarily serves the general public in South Korea, aiming to change the conventional habits of accessing medical care. Since 2020, BBROS has been an affiliate of the GC Group, following the acquisition of its largest shareholder, EMR market leader UBcare.

Keywords: DdocDoc, mobile healthcare platform, hospital appointment app, EMR integration, digital health Korea, telemedicine, online medical services, clinic booking system, healthcare IT, patient services platform, Gosung Yoon, Hyeong-seok Kim, UBcare, GC Group, medical bill payment, insurance claim processing, real-time queue management, pediatric clinic booking, South Korean healthtech