Avinity

Avinity positions itself as a multifaceted business-to-business agency focused on creating positive brand experiences through tailored product and service solutions. The company was established in 2005 and now operates as part of the LURI Group. Avinity serves a diverse clientele, ranging from small businesses to large, global blue-chip organizations across many sectors.

The firm's business model revolves around several core activities, functioning as a product fulfillment house, a distributor, and a B2B technology provider. Its revenue streams are generated by supplying products and solutions on behalf of its clients' brands. A significant part of its operation involves procurement, supply chain management, and logistics. Avinity provides end-to-end prize management for competitions and promotions, sourcing everything from digital vouchers to high-value items like cars and managing storage and worldwide dispatch from its on-site warehouse.

The service portfolio is extensive, including sales promotions designed to create market buzz, launch new products, or boost sales through on-pack offers and cashback promotions. For customer acquisition and retention, Avinity designs 'Gift With Purchase' strategies, managing the entire process from planning and implementation to fulfillment and monitoring. It also offers a digital rewards system, providing e-vouchers and digital codes for customer loyalty programs, cashback initiatives, and sales incentives, complete with personalization and performance tracking capabilities. Additionally, the company acts as a concierge service and a brand experience agency.

Keywords: brand experience, product fulfillment, prize management, B2B services, supply chain management, sales promotions, customer loyalty, gift with purchase, digital rewards, e-vouchers, brand solutions, logistics services, procurement services, corporate rewards, promotion fulfillment, B2B technology, prize sourcing, marketing promotions, customer retention strategies, corporate gifting