Avakin Life

Avakin Life is a 3D virtual world and social simulation game developed by Lockwood Publishing Ltd. The company was founded in 2009 by Halli Bjornsson and Joel Kemp. Bjornsson, the CEO, has a background in the mobile and gaming industry, having previously founded other tech companies. Lockwood Publishing started by developing content for PlayStation Home before shifting its focus to the rapidly growing mobile market, which led to the creation of Avakin Life.

Launched in 2013, Avakin Life allows players to create and customize 3D avatars, design and decorate their virtual apartments, and socialize with other players in a vast, interconnected world. The game's primary audience is the 17-24 age demographic, providing a platform for social interaction and self-expression. Users can engage in various activities such as exploring social spots, playing mini-games, and attending virtual events. The business model is free-to-play, with revenue generated through in-app purchases. Players can buy virtual currency, called Avacoins, to acquire clothing, accessories, furniture, and other digital items to enhance their experience.

The platform emphasizes user-generated content and community engagement, allowing players to shape their own experiences. Its key features include extensive customization options for avatars and spaces, a wide array of social environments, and regular content updates with new items and events. Avakin Life has achieved significant milestones, including surpassing 200 million registered users and receiving the Queen's Award for Enterprise for International Trade in 2018. Keywords: 3D virtual world, social simulation, mobile gaming, free-to-play, in-app purchases, avatar customization, user-generated content, virtual economy, social networking game, digital items