Avail

Avail Intelligence, established in Sweden around 2000, pioneered Behavioral Merchandising for the e-commerce sector. The company developed a suite of solutions designed to optimize online retail performance by analyzing collective visitor behavior in real-time. This allows for the automated personalization of product recommendations, search results, and landing pages for each individual shopper.

The firm's core product, the Avail Behavioral Merchandising™ platform, uses sophisticated algorithms to match individual shopper preferences, inferred from their browsing and purchase history, against the data from the entire customer base. This process enables the platform to deliver highly relevant product suggestions. The technology was designed to increase key performance metrics for online retailers, promising measurable lifts in conversion rates, average order values, and overall revenue per visitor. Beyond the website, the platform extended its personalization capabilities to email marketing, allowing retailers to send campaigns with product recommendations that are personalized to each recipient.

Avail Intelligence operated on a performance-based business model, aligning its success directly with the performance improvements experienced by its clients. The company catered to a range of multinational and fast-growing online retailers across Europe and expanded its operations to the U.S. market. Its client roster included notable names such as Redcats / La Redoute, Game, and Neckermann.

Keywords: behavioral merchandising, e-commerce personalization, product recommendations, conversion rate optimization, online retail solutions, collective intelligence, real-time personalization, performance-based model, average order value, revenue per visitor, personalized email marketing, online merchandising, e-commerce analytics, customer behavior analysis, retail technology, shopping experience, landing page optimization, social search optimizer