Autotiming

Autotiming, operating under the name Sports Timing Solutions, provides chip timing and race management services for sporting events across the United Kingdom. The firm caters to a wide range of athletic competitions, including running races like marathons and 10ks, cycling and sportive events, triathlons, and duathlons.

The company's business model is centered on offering comprehensive event support. A primary revenue stream is its professional chip timing service, which utilizes RFID technology to deliver accurate and live results for events of various sizes. For smaller events with limited budgets, the company has developed a free-to-use race timing system. Beyond timing, the business generates income by providing a suite of race-day services. These include low-cost online entry systems, the rental of start and finish line arches, finisher certificates, and live finish line video feeds. Clients, such as race directors and event organizers, can contract the company for a full package that includes online registration management, number allocation, race pack presentation, and even PA systems.

The core service is its electronic chip timing, designed to handle the complexities of different types of athletic competitions, ensuring accuracy and reliability. The system provides live updates and can manage various race formats, including wave starts and multi-loop courses. For participants, the company uses comfortable neoprene bands for the timing chips. For organizers, it offers a partnership that can begin months before an event, providing consistent feedback on registration numbers and professionalizing the overall event process.

Keywords: race timing, chip timing, sports event management, marathon timing, cycling event services, triathlon timing, RFID timing, live race results, online race registration, finish line services, UK sporting events, race timing solutions, sportive timing, running events, event support