Autofurnish

Autofurnish, a New Delhi-based company, has established itself as a significant player in the Indian automotive accessories market since its inception in 2012. The company was founded by Puneet Arora, Rupal Wadhwa, and Chakit Khattar, who combined their diverse expertise to address a gap in the market. Puneet Arora brought his extensive technical and project management experience, while Rupal Wadhwa contributed in-depth knowledge from his family's auto accessories business. Chakit Khattar later joined, adding his sales and marketing acumen to the team.

The firm operates on a direct-to-consumer (D2C) and manufacturer-to-consumer (M2C) business model, handling manufacturing, trading, exporting, and supplying a vast array of automobile accessories. By manufacturing its own products, Autofurnish eliminates intermediaries, which allows it to offer products at wholesale rates directly to customers. The business initially focused on e-commerce, selling through its own website and major online marketplaces like Amazon and Flipkart, before expanding into offline distribution channels. This strategy was designed to simplify the purchasing process for customers, particularly those in Tier II and Tier III cities.

Autofurnish's product portfolio is extensive, featuring over 250 types of car accessories and over 100 types of bike accessories. Key products include custom-fit car seat covers, body covers, 7D and 9D floor mats, steering wheel covers, and various car care items. The company's unique selling proposition lies in its ability to provide customized covers for a wide range of vehicles, including sports, vintage, and newly launched models. A significant portion of Autofurnish's target market consists of pre-owned car buyers looking to refurbish their vehicles with quality accessories. In December 2021, the company received an undisclosed amount in a seed funding round led by UpScalio, a Thrasio-style venture.

Keywords: auto accessories, car accessories, bike accessories, automotive e-commerce, D2C automotive, car seat covers, car body covers, car floor mats, automotive aftermarket India, Puneet Arora, vehicle customization, online auto parts, pre-owned car refurbishment, automotive manufacturing, car interior accessories, car exterior accessories, riding gear, vehicle styling, automotive wholesale, direct-to-consumer auto