Autobase

Autobase

Customer relationship management, business development, and internet lead management software solutions for the.

HQ location
Fishers, United States
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investor

€0.0

round

N/A

Acquisition
Total Funding000k
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In 1988, long before 'CRM' became a ubiquitous acronym in the business world, Bryan D. Anderson had a vision for the automotive retail industry. He founded Autobase in Indianapolis, creating one of the very first customer relationship management tools specifically for car dealerships. The company's mission was straightforward: provide a platform that combined software, training, and support to help dealerships manage their sales funnels and marketing efforts. Autobase's solution was a game-changer for many dealers. It provided a system for sales force automation and customer management, helping to streamline the complex process of selling cars. By the mid-2000s, the company was providing its services to over 1,800 automotive dealerships, with more than 25,000 individual users on its platform. This established Autobase as a key player in the foundational software layer for automotive sales. A significant turning point came in June 2007 when the company was acquired by Dominion Enterprises, a media and information services company based in Virginia. This event marked the culmination of Autobase's journey from a pioneering idea to an integral part of the automotive tech ecosystem. Following the acquisition, Anderson continued to lead the operation, integrating Autobase into Dominion's larger portfolio of automotive business solutions.

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