Auto Stay

Auto Stay, established in December 2017 by CEO Jang Gyeong-su, is a South Korean auto-tech company that operates a subscription-based car wash platform. The company pioneered the car wash subscription model in the country, offering unlimited automated car washes at its various locations for a monthly fee. Customers use the Auto Stay mobile app to purchase a subscription, locate service centers, and access non-contact car wash services through vehicle number plate recognition.

The business model combines a digital platform with physical service locations, which it builds and operates, and also offers as a franchise. Revenue is generated primarily through monthly subscription plans, such as the 'ALL PASS' which allows use of any location nationwide. The company has secured strategic investment from SK Energy to expand its service network and collaborate on services for electric vehicle owners, integrating EV charging with car wash packages. Auto Stay's goal is to evolve into a comprehensive mobility service provider, covering the entire vehicle lifecycle from car washes and EV charging to tire care and used car brokerage.

Auto Stay develops its own car wash equipment, including touchless high-pressure water systems, and environmentally friendly cleaning agents. Their physical locations are designed for efficiency, with some able to process over 60 cars per hour and featuring dedicated 'drying zones' with vacuums and air guns for customer use. The platform also collects vehicle data to offer services like tire wear and exterior damage diagnostics. By March 2025, the service had surpassed 210,000 active app members.

Keywords: car wash subscription, auto-tech, mobility platform, vehicle maintenance, automated car wash, touchless car wash, EV charging services, car care, franchise, fleet services, vehicle data, South Korea, Jang Gyeong-su, SK Energy, non-contact service, mobile app, unlimited car wash, car diagnostics, vehicle lifecycle management, O2O platform