Aurum Holdings
UK-based luxury watch and jewellery retailer.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | N/A | Acquisition | |
| Total Funding | 000k | ||
| GBP | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | - | - | - | - | 97 % | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Aurum Holdings, which was rebranded as The Watches of Switzerland Group in 2018, is a leading UK-based retailer specializing in luxury watches and jewellery. The company operates a multi-channel model that includes multi-brand showrooms, mono-brand boutiques in partnership with prestigious brands, travel retail locations, and e-commerce platforms. Its brand portfolio includes renowned names such as Watches of Switzerland, Goldsmiths, and Mappin & Webb in the UK, and Mayors and Betteridge in the US.
The company's history traces back to 1924 when Watches of Switzerland was founded by Maurice Lane as G&M Lane & Co., initially selling watches via mail order. Through a series of acquisitions and changes in ownership, the business was eventually grouped with Goldsmiths and Mappin & Webb under the Aurum Group. In 2013, the group came under the control of Apollo Global Management. The group's CEO, Brian Duffy, has been in the role since 2014. This period of transformation culminated in a successful IPO on the London Stock Exchange in May 2019, shortly after the rebranding to The Watches of Switzerland Group.
The business generates revenue primarily from the sale of luxury watches, which constitutes the majority of its sales, alongside jewellery and aftercare services. The group has established strong, long-term partnerships with leading Swiss watch brands, including Rolex, Patek Philippe, OMEGA, TAG Heuer, and Breitling, acting as a key retail partner. This business model leverages brand exclusivity and a high-standard retail experience. The company has a significant presence in both the UK and the US, with over 200 showrooms across these regions and Europe. As of April 2025, the group reported a trailing 12-month revenue of $2.11 billion.
Keywords: luxury watches, jewellery retailer, Swiss watches, UK retailer, US market, multi-channel retail, mono-brand boutiques, Rolex, Patek Philippe, OMEGA, Goldsmiths, Mappin & Webb, Mayors, e-commerce, travel retail, aftercare services, luxury goods, premium brands, watch distribution, public company
