Auronix

Founded in 1994, Auronix is a Mexican technology company specializing in Communications Platform as a Service (CPaaS) solutions. The company operates primarily in Latin America, with offices in Mexico, Colombia, and the USA. In 2022, Martín Urrutia and Adrián Villaseñor, both with MBA degrees, acquired the 24-year-old family business through a "search fund" model, a process known as entrepreneurship by acquisition. They now serve as co-CEOs, leading the company's transformation and scaling efforts.

Auronix provides a comprehensive suite of tools designed to automate customer interactions for large enterprises across various sectors including finance, retail, e-commerce, telecommunications, and logistics. Its core offering is the Calixta platform, which facilitates omnichannel communication through channels like WhatsApp, SMS, RCS, Facebook Messenger, and Apple Messages for Business. The platform enables services such as AI-powered chatbots for customer support and conversational commerce, mass messaging for marketing campaigns and payment reminders, and multi-agent chat interfaces for unified customer service. Auronix's solutions integrate with clients' existing systems, aiming to reduce operational costs, increase sales, and enhance customer satisfaction. The business model is primarily B2B, targeting large companies with high customer interaction volumes, typically over one million monthly customers or significant annual sales.

The company has official partnerships with major tech players like Meta, Google, and Apple to enable its messaging services. In August 2022, Auronix secured a $14.5 million structured credit facility from Alloy Capital to fund its expansion and growth initiatives. The company has reported significant operational improvements, such as reducing its monthly financial closing cycle by 20 days after implementing Oracle Cloud ERP. With over 180 employees, Auronix serves more than 1,000 corporate clients, including major brands like Netflix, Banorte, and Estafeta.

Keywords: CPaaS, conversational commerce, omnichannel communication, chatbots, customer engagement, enterprise messaging, business messaging, API, SMS marketing, WhatsApp Business, financial services, retail technology, customer support automation, marketing automation, lead generation, mass messaging, AI chatbots, customer interaction management, Latin America tech, search fund