Aurahovi

Aurahovi Oy is a Finnish company founded in 2017 that provides individualized housing and service solutions for the elderly. The company is headquartered in Huittinen, Finland, and operates several senior homes across the country, including in Lieto, Huittinen, Uusikaupunki, and Helsinki. The current CEO is Juha Jeremias Pessala.

Aurahovi's business model centers on offering an alternative to traditional in-home living for seniors who may find their homes lonely, unsafe, or otherwise burdensome. The company provides safe, accessible, and community-oriented senior homes. These facilities offer rental apartments designed for the needs of older adults, featuring accessibility and optional support services. Residents can access a variety of services based on their individual needs, including care, support, and safety services. The business generates revenue through rental payments for the apartments and fees for the various service packages offered. The homes also feature communal spaces like dining halls, lounges, saunas, and gyms to foster a community environment.

Since its founding, Aurahovi has expanded its operations, opening its first homes in Lieto, Huittinen, and Uusikaupunki in 2020, followed by a new location in Helsinki in 2022. For the fiscal year 2024, the company reported a turnover of €3.4 million and employed 32 people. Key investors include the Finnish private equity fund Nordia Rahasto and CapMan Special Situations, which support Aurahovi's goal of becoming a leading national provider of community-based housing for seniors.

Keywords: elder care, senior housing, assisted living, community-based care, Finnish healthcare, residential care, home care services, senior apartments, accessible housing, elderly support services, supported living, retirement homes, Nordia Rahasto, CapMan, Huittinen, Lieto, Uusikaupunki, Helsinki, Juha Jeremias Pessala.