Aura
closedAura: the personal art notebook. Available now in the app store..
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor investor | €0.0 | round | |
| investor investor investor investor investor investor investor investor investor investor investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
$50.0m | Series D | ||
| Total Funding | 000k | ||
Related Content
Aura operates as a two-sided marketplace in the mental wellness sector, connecting users with coaches and therapists from around the world. The company was founded in 2017 by brothers Steve and Daniel Lee. Their personal journey as immigrants from Korea and witnessing their mother's struggles with depression following a divorce fueled their passion for making mental wellness more accessible.
The platform's business model is often compared to that of Spotify or Uber, functioning as a marketplace that aggregates a vast library of content from a global network of mental wellness professionals. This approach allows Aura to offer a diverse and extensive collection of resources. Revenue is generated primarily through paid subscriptions, with the company reportedly reaching over 100,000 paying customers and achieving profitability. For its 1-on-1 coaching sessions, Aura retains a 20% commission.
Aura's core product is a mobile application that provides users with personalized mental wellness support. The platform utilizes machine learning to understand user needs and recommend relevant content from its extensive library, which includes meditations, life coaching, cognitive behavioral therapy (CBT), hypnosis, sleep tracks, and prayer. Users can access content from hundreds of coaches and therapists, a key differentiator from competitors that often feature a limited number of in-house creators. The app's personalization begins with a questionnaire to understand the user's goals and preferences, enabling it to deliver a customized experience that adapts over time. Aura has attracted notable investors including Cowboy Ventures, SkyDeck, and executives from companies like Spotify and Uber.
Keywords: mental wellness, mindfulness app, meditation, life coaching, cognitive behavioral therapy, sleep support, therapy marketplace, personalized wellness, mental health platform, Steve Lee, Daniel Lee, self-care, stress relief, emotional health, subscription service, mobile wellness, guided meditation, wellness content, mental wellness marketplace, coaching platform