Audiens

Established in 2014 by Marko Maras, Audiens operates as a customer data platform (CDP) provider, initially based in Milan, Italy. The company secured a significant strategic investment of $8 million in April 2020 from the South Korean tech corporation NHN, which marked NHN's first investment in a European technology company. This funding event led to a leadership transition, with Jonathan Brech, the former Chief Commercial Officer, being appointed as CEO to spearhead international expansion, while founder Marko Maras transitioned to lead product strategy and innovation. Subsequently, Audiens was acquired by Bango, a mobile commerce platform, and now operates as a subsidiary.

Audiens provides a platform designed to help marketers unify and segment their customer data from multiple sources into a single customer view. The business primarily targets e-commerce companies, specifically Shopify stores with over 500 orders, aiming to enhance their marketing effectiveness. Its business model is subscription-based, with monthly pricing starting from around $150, which includes a free trial period. The service makes money by charging for access to its data and audience management tools.

The core offering is a software-as-a-service (SaaS) platform that integrates with marketing tools like Klaviyo to deliver hyper-targeted campaigns. The platform automatically analyzes customer data to identify valuable segments, such as VIP customers or those likely to churn, and suggests optimal cross-selling opportunities and the best times for communication. By leveraging machine learning and data science, partly enhanced by its collaboration with NHN, Audiens aims to eliminate the guesswork in marketing, reduce customer acquisition costs, and increase customer lifetime value. The platform provides marketers with actionable insights, such as which customers to target, what products to promote, and the ideal timing for campaigns, thereby streamlining the process of creating personalized customer experiences.

Keywords: customer data platform, CDP, Shopify marketing, Klaviyo integration, e-commerce analytics, audience segmentation, marketing automation, customer segmentation, data management platform, personalized marketing, cross-sell, customer lifetime value, email marketing optimization, churn reduction, consumer behavior analysis, marketing data unification, ad spend optimization, first-party data, marketing tech, data-driven marketing