Audiens
Data management startup from Italy.
| EUR | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 8276 % | 422 % | 147 % | 57 % | (58 %) | 16 % | (15 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (104 %) | (8 %) | (26 %) | 28 % | (26 %) | 58 % | 78 % |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (168 %) | (37 %) | (37 %) | 15 % | (105 %) | 2 % | 8 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Related Content
Audiens is a Customer Data Platform (CDP) designed to assist marketers in consolidating, analyzing, and activating their customer data across various channels. The platform enables businesses to collect first-party data from multiple sources, such as websites, mobile apps, and CRM systems, into a unified customer view.
The core functionality of Audiens revolves around audience segmentation and activation. Marketers can create specific audience segments based on demographics, behavior, and purchase history. These segments can then be pushed to various advertising platforms, including Google Ads, Facebook Ads, and others, to run targeted campaigns. This process aims to improve advertising return on investment by reaching more relevant audiences and enables the creation of lookalike audiences to expand reach.
The company's business model is subscription-based, offering different tiers of service. This structure provides clients with access to the platform's data management and activation tools. Audiens primarily serves businesses that are looking to leverage their first-party data for more effective digital advertising and customer engagement, operating within the marketing technology (Martech) sector.
Keywords: Customer Data Platform, CDP, Martech, data segmentation, audience activation, digital advertising, first-party data, data management, ad targeting, marketing automation