Audience

Audience.co, founded by Jesse Stein in 2018, operates a marketing platform centered on robotically handwritten notes designed to enhance customer engagement and sales for businesses. Headquartered in Miami, Florida, the company targets a diverse client base, ranging from small businesses to large enterprises in sectors like real estate, insurance, finance, and e-commerce. The business model is primarily subscription-based, with pricing tiers available, as well as a pay-as-you-go option, making money by selling its integrated marketing services.

The company's core offering is a turnkey solution that combines the personal touch of handwritten mail with the efficiency of digital marketing. Utilizing robots that replicate human handwriting, complete with subtle variations and imperfections, Audience.co produces notes and cards that aim for higher open and response rates than traditional direct mail. The service is comprehensive, managing the entire process from printing and writing to stamping and mailing. Beyond the physical notes, the platform provides a lead-generation database with extensive filtering capabilities, allowing clients to target specific demographics, such as homeowners, based on over 200 filters like estimated home value, owner age, and more.

A significant aspect of the platform is its integration of digital follow-up. For each note sent, the system facilitates subsequent engagement through automated emails and social media, aiming to keep the client's brand top-of-mind. This multi-channel approach is designed to convert cold prospects, drive repeat business, and build stronger customer relationships. The company has secured significant financial backing, raising a total of $12.8 million over two funding rounds. This includes a Series A round of $10.1 million in May 2022, led by Next Coast Ventures, which has been allocated towards scaling its fleet of handwriting robots and expanding CRM integrations.

Keywords: handwritten notes, robotic handwriting, direct mail automation, lead generation, sales enablement, customer retention, marketing platform, outbound marketing, personalized marketing, AI marketing, real estate marketing, financial services marketing, B2B marketing, customer relationship management, targeted advertising, multi-channel marketing, sales conversion, customer engagement, Series A, Jesse Stein, Next Coast Ventures