Auction Mobility

Based in Boston, Massachusetts, Auction Mobility was established in 2013 by CEO Jeremy Paradise and co-founder Doug Brenhouse. The company was started to address a gap in the market for smaller and medium-sized auction houses that were still heavily reliant on traditional, in-person auctions and lacked modern technological integration. After raising approximately $7.41 million in funding over several rounds, a major milestone was reached on October 22, 2020, when the company was acquired by Auction Technology Group (ATG), a move that expanded ATG's presence in North America.

Auction Mobility operates on a B2B model, providing a white-label, cloud-based software solution that allows auction houses to create their own branded online bidding platforms. This business model is centered on empowering clients by letting them own their customer data, including bidding history, which is a key differentiator from congregate marketplace models. The company serves over 600 auction houses, primarily in the United States, across various verticals such as real estate, wine, art, and collectibles. Revenue is generated based on the package and number of features selected by the client auction house.

The core offering is a comprehensive digital auction platform accessible on mobile, tablet, and web. It equips auction houses with tools to manage the entire auction lifecycle, from cataloging and marketing to payment processing and analytics. Key features include live simulcast auctions with sub-second latency, timed online-only sales, and absentee bidding capabilities. The platform supports real-time bid tracking, customizable push notifications, and high-definition video streaming to replicate the in-person auction experience online. For bidders, it provides a seamless experience with features like one-click sharing, smart controls to prevent accidental bids, and integrated payment gateways for secure transactions.

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