Auctio
B2B referral and partner program management platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
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Auctio operated as a business-to-business referral incentivization platform, founded in 2014 by Ricardo Ibarra in New York City. The company provided a Software-as-a-Service (SaaS) platform designed to help sales and marketing teams at enterprise companies launch, manage, and optimize referral and cross-selling programs. The platform worked by incentivizing employees and external users in real-time to identify new business opportunities and submit qualified leads.
The service included a dashboard and analytics tools to allow sales and marketing managers to leverage existing sales activities. The business model was subscription-based, with pricing determined by the number of internal and external users and the number of campaigns. Auctio secured seed funding in two rounds in 2016 from investors including 500 Global, Socialatom Group, and Moderne Ventures. The company is now listed as out of business.
Keywords: referral management, sales incentives, marketing platform, cross-selling, lead generation, B2B software, SaaS, referral marketing, partner programs, sales optimization, revenue management, enterprise sales, marketing automation, business development, channel sales, affiliate marketing, partner relationship management, sales analytics