Auctelia

Auctelia SA, established in 2009 by Christophe Ledur and Francois-Xavier Bellot, operates as a key player in the European circular economy for professional equipment. The company provides an online platform for auctioning and selling used industrial machinery and vehicles, initially focusing on assets from bankruptcies and liquidations in Belgium. Auctelia has since broadened its client base to include private sector companies and public institutions seeking to offload surplus assets.

The firm's business model centers on acting as a comprehensive broker and auctioneer. It manages the entire transaction lifecycle, from providing customized advice and optimizing pricing to handling secure payments as a trusted third party, invoicing, and administrative tasks. Auctelia facilitates both timed online auctions and direct private treaty sales through its digital marketplace, auctelia.com. This platform is designed specifically for professional users, ensuring a robust and efficient resale process.

Strategically located in Belgium, the company serves a wide international market, connecting sellers with a qualified database of buyers across more than 30 countries. In a significant milestone, Auctelia was acquired by the French group Agorastore on January 10, 2023. This acquisition is part of Agorastore's strategy to expand its geographic footprint and strengthen its position in the online auction market for second-hand goods.

Keywords: online auctions, used industrial equipment, professional equipment broker, machinery auctions, surplus asset sales, circular economy, equipment brokerage, industrial auctions, vehicle auctions, construction equipment sales, woodworking machinery, metalworking equipment, transport equipment, logistics assets, B2B marketplace, asset disposal, equipment resale, Agorastore, Belgium startups