ATTRAQT
Online visual merchandising, site search and product recommendations which plugs-in to any ecommerce site.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor investor investor investor investor investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| USD | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | 31 % | 12 % | 11 % | 10 % | 13 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | (15 %) | - | - | 5 % | - | 8 % |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | - | 2 % | 3 % | 4 % | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Equity research estimates
Related Content
Founded in 2003 by Andre Brown, ATTRAQT has established itself as a provider of online search, merchandising, and personalization solutions for e-commerce retailers. The company's journey includes a significant milestone in 2017 when it merged with Fredhopper, another key player in the on-site search and merchandising software space. This merger broadened its product portfolio and market reach, particularly in Europe. Subsequently, in 2019, ATTRAQT acquired Early Birds, a company specializing in AI-driven personalization, further enhancing its capabilities in delivering tailored shopping experiences. This series of acquisitions culminated in a rebranding effort, with the combined entity becoming known as 'doofinder' in 2023 to unify its offerings under a single name.
The company's core business revolves around providing a suite of tools that help online retailers optimize their websites to improve customer experience and drive sales. Its platform, now part of the doofinder ecosystem, offers functionalities such as advanced on-site search, which allows customers to find products quickly and accurately. Visual merchandising tools enable retailers to control how products are displayed on their sites, arrange them strategically, and create targeted promotions. The addition of AI-powered personalization allows for the delivery of individualized content and product recommendations to shoppers based on their browsing behavior and historical data. This integrated approach aims to increase conversion rates, average order value, and customer loyalty for its client base, which consists of B2C and B2B e-commerce businesses of various sizes, including well-known brands. The business model is primarily subscription-based, with revenue generated through recurring fees for access to its software-as-a-service (SaaS) platform.
Keywords: e-commerce optimization, onsite search, visual merchandising, product recommendations, personalization engine, SaaS, retail technology, conversion rate optimization, customer experience, Fredhopper
Tech stack
Investments by ATTRAQT
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