Attractive World
Dating site for exigent people.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | (47 %) | (70 %) |
| EBITDA | 0000 | 0000 | 0000 |
| % EBITDA margin | 25 % | 33 % | 2 % |
| Profit | 0000 | 0000 | 0000 |
| % profit margin | 26 % | 36 % | (36 %) |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Company filings or news article
Attractive World operates as a niche online dating platform, positioning itself in the premium segment of the market by targeting discerning singles. Founded in 2007 by Ludovic Huraux, the company was established in Paris, France, when Huraux was just 24 years old. His entrepreneurial journey began after his time at an investment firm, which sparked his interest in building a business. Huraux, an IPAG Business School graduate, identified a gap in the online dating sector for a service that prioritized a curated community over mass-market appeal.
The platform's core business model revolves around a selective admission process, which was a significant differentiator at the time of its launch. Prospective users must have their profiles approved by the existing member community, creating a peer-vetted environment. This strategy aims to foster a more engaged and like-minded user base, filtering for what the company terms "demanding singles." Revenue is generated primarily through premium subscriptions. While basic registration may be open, full access to communication features and exclusive member-organized events requires a paid plan. These real-world events, such as after-work gatherings and weekend outings, are a key component of the service, designed to facilitate the transition from virtual connections to face-to-face meetings.
The service is accessible via its website and mobile applications for both iOS and Android devices. Over the years, Attractive World achieved significant brand recognition, partly through strategic sponsoring of television programs. This visibility, combined with its unique positioning, allowed the company to become profitable, multiplying its revenue by six in its first six years and reporting a net margin of 15% in the years leading up to its acquisition. In 2016, the company was acquired by the German group Affinitas (now Spark Networks), which operates other dating sites like Elite Rencontre and eDarling, for a sum estimated between 10 and 20 million euros. This acquisition marked a successful exit for Huraux and his 80 private investors. Following the sale, Huraux went on to found Shapr, a professional networking application.
Keywords: online dating, selective matchmaking, premium dating, subscription model, community-based selection, member events, French tech, Ludovic Huraux, Affinitas acquisition, dating platform