Attn: Grace is a startup operating in the personal care market, specifically targeting women experiencing bladder leakage. The company offers a range of skin-safe products designed to manage bladder leaks, including liners, pads, and bladder leakage underwear. These products are designed to be tough on leaks while being gentle on the skin, offering quick absorbency and comfort.

The company's business model is primarily e-commerce, selling directly to consumers through their website. They offer free shipping on orders over $45, and encourage repeat business through a subscription model, allowing customers to receive their products on a regular schedule. This direct-to-consumer model allows Attn: Grace to maintain control over their brand, customer experience, and pricing.

Attn: Grace differentiates itself in the market through its commitment to environmentally friendly and skin-safe products. Their products are made from breathable, natural materials without harsh dyes, bleaches, fragrances, or petro-chemicals. They also use CO2 neutral factories and plant-based materials in their production process.

Customer testimonials indicate high satisfaction with the product's performance and the company's service. The company's mission is to lead incontinence care forward, innovating to protect women’s quality of life and the health of our planet.

Keywords: Bladder leakage, Women's health, Personal care, E-commerce, Subscription model, Skin-safe products, Environmentally friendly, Direct-to-consumer, Incontinence care, Customer satisfaction.