ATTN

ATTN is a gaming and esports organization operating primarily in Southeast Asia, positioning itself as a multifaceted player in the gaming industry's value chain. The company's journey began around 2016, inspired by the booming esports scene in other parts of Asia and the potential to replicate that success in its region. Co-founded by Hartman Harris, who also serves as CEO, the company started with an esports team called EVOS. The strategy was to invest in players' professional development, providing them with training facilities and financial security, a practice that was not common at the time. This approach aimed to build a brand by sharing player stories through their own media content, fostering a strong fan base.

The company's business model is built on several pillars. It operates EVOS, which has become a highly successful esports organization in Southeast Asia with a significant social media presence. ATTN also established WHIM, a large creator network in the region that represents over 600 creators with a collective network of more than 200 million subscribers. This talent management division manages both gamers and non-gaming talents for various streaming platforms. Another key component is NOCTUA, which focuses on providing player-centric game solutions and publishing. This ecosystem allows ATTN to serve as a primary go-to-market partner for major game developers like Tencent, Netease, and Riot, offering them white-labeled publishing services. The company leverages its extensive network of influential gamers, communities, and media reach to execute marketing and distribution strategies for new games entering the Southeast Asian market. They are also developing their own publishing platform to further enhance the gaming experience for players in the region.

ATTN's growth was significantly influenced by the widespread adoption of mobile phones and increased digital connectivity in Southeast Asia, which fueled the live-streaming market. The company has successfully cultivated strategic relationships within the gaming ecosystem, including game developers and publishers. Through its various entities, ATTN provides a comprehensive suite of services, from professional team management and content creation to creator representation and game publishing, establishing a strong foothold in the regional gaming economy.

Keywords: Southeast Asia gaming, esports organization, creator network, talent management, game publishing, EVOS esports, WHIM creator network, NOCTUA game solutions, mobile gaming SEA, go-to-market gaming, Tencent partner, Riot Games partner, Netease partner, Hartman Harris, esports team management, gaming content creation, influencer marketing gaming, live streaming SEA, digital gaming ecosystem, professional gamers