Attic Brew

Attic Brew Co. is a craft brewery founded in Stirchley, Birmingham, in November 2018 by university friends Sam Back and Oli Hurlow. The company was born from their shared passion for beer, which began while they were students in Cardiff and Sam started homebrewing in his attic. After university, Hurlow pursued a career in advertising in London while Back returned to Birmingham, continuing to brew with the ambition of opening a commercial brewery. In 2018, Hurlow moved to Birmingham, and they launched Attic Brew Co. with the mission to make locally brewed beer more accessible and to establish Birmingham as a city known for great beer.

The business operates a brewery and an award-winning taproom in Stirchley, which was named the best pub/bar in the West Midlands by the National Pub & Bar Awards. In addition to the brewery, they run a second bar, The Barrel Store, in Birmingham's Jewellery Quarter. The business model is centered on being 'taproom first,' creating a community hub similar to a local pub. Revenue is generated through direct sales at their taprooms, which feature over 20 taps, rotating street food vendors, and live music. They also distribute their beers in cans and kegs to pubs, retailers like Waitrose, and CrossCountry trains across the UK. All of their beers are vegan.

Attic Brew Co. is known for its hop-forward pale ales and IPAs, with a focus on balance and drinkability. Their flagship beer, Intuition, is a popular pale ale in the region. The product line includes a variety of modern and traditional styles such as pilsners, lagers, and cask ales, ensuring a wide appeal. The company has demonstrated significant growth, with production increasing 30-fold since its inception and reaching a turnover of £2.2 million. Committed to sustainability, the company has invested in energy-efficient equipment to reduce its carbon footprint and operational costs. It also engages in community and social initiatives, such as the 'Brave Noise' beer, to support a discrimination-free beer industry.

Keywords: craft brewery, Birmingham beer, taproom, pale ale, IPA, community pub, vegan beer, local brewing, Stirchley, Sam Back, Oli Hurlow, The Barrel Store, Intuition pale ale, craft beer distribution, sustainable brewing, UK brewery, cask ales, street food, live music, beer events