Attach

Founded in 2014 by Mia de Besche and James Burns-Howell, Attach.io was a sales enablement platform that provided tools for sales and marketing teams to track and control documents. The Stockholm-based company aimed to give sellers valuable insights into how prospects engaged with their sales materials.

The core of Attach.io's service was to convert documents like PDFs, PowerPoints, and Word files into web-based versions that could be shared via unique, trackable links. This allowed users to see who opened their documents, which pages they viewed, how long they spent on each page, and if the document was forwarded to others. The platform provided real-time notifications as soon as documents were opened, enabling sales representatives to tailor and time their follow-ups for maximum impact.

Attach.io offered several key features designed to enhance control and efficiency. Users could password-protect documents, set expiration dates, and revoke access even after a file had been sent. A centralized content library ensured that sales and marketing teams were aligned, using the most current and approved collateral. The service also integrated with popular business tools, including Salesforce, Dropbox, Box, Google Drive, and Microsoft OneDrive, to streamline workflows. The business operated on a subscription-based model and counted companies like Workday and Workstream among its clients.

The company's journey included securing a total of $835,000 in funding over three seed rounds, with investors such as Recapex and MOOR Capital. A significant milestone was its acquisition by Cirrus Insight on November 20, 2017.

Keywords: sales enablement, document analytics, lead intelligence, sales collateral tracking, prospect engagement, document control, sales productivity, sales technology, content tracking, sales insights, Cirrus Insight, Mia de Besche, James Burns-Howell, document sharing, B2B sales, real-time notifications, content management, sales pipeline, lead nurturing, document security