ATS Rentals
Audio, video, and photography equipment rentals.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | Acquisition | ||
| Total Funding | 000k | ||
ATS Rentals, founded in 2008 by Mark Aardsma, operated as an online rental platform for cameras, lenses, and various A/V products. The company's business model was centered around providing accessible and affordable gear to a broad customer base. Clients could browse an online catalog, select their desired equipment, and specify the rental duration. The service was designed for convenience, with products delivered directly to the customer via UPS and returned using a prepaid envelope. To mitigate risk, the company charged a security deposit on larger orders and included free accidental damage insurance with all rentals. Based in Champaign, Illinois, the company catered to the needs of photographers and videographers.
The company's operations were streamlined for an e-commerce environment, focusing on a straightforward rental process. After its founding, ATS Rentals secured funding from at least one institutional investor, First Leaf Capital. This investment likely supported the expansion of its inventory and operational capabilities. The company positioned itself in a competitive market with numerous other online rental services. A significant milestone in the company's history was its acquisition by LensRentals.com on October 2, 2017, which marked its exit from the market as an independent entity.
Keywords: camera rental, lens rental, A/V equipment rental, online rental service, photography equipment, videography gear, equipment rental platform, Mark Aardsma, LensRentals.com acquisition, First Leaf Capital, Champaign Illinois startup, e-commerce rental, audio-visual rental, digital imaging rental, film equipment rental, photo gear hire, video camera hire, online booking, equipment delivery, rental insurance