Atoms

Atoms is a footwear company that specializes in creating highly comfortable and innovative shoes. The company operates primarily in the United States and targets consumers who prioritize comfort and fit in their footwear. Atoms' unique selling proposition includes quarter sizes, which allow for a more precise fit, and the use of antimicrobial copper lining to prevent odor and bacteria. The shoes also feature stretchy laces and custom foam midsoles that mold to the wearer's feet over time, enhancing comfort with each use. The business model is direct-to-consumer, selling primarily through its website, and it generates revenue through the sale of its shoes and accessories. Additionally, Atoms has a social responsibility initiative where they donate one mask for every mask sold. The company operates in the consumer goods market, focusing on high-quality, comfortable footwear.

Keywords: quarter sizes, antimicrobial copper, custom foam midsoles, stretchy laces, direct-to-consumer, comfort, innovative footwear, odor-resistant, precise fit, social responsibility.