Atoj

AtoJ, Inc. is a digital marketing firm specializing in e-commerce, offering a suite of services from website construction to operational support. The company was founded in March 2007 by Mitsuiku Iizawa in Yokohama, Japan. Iizawa previously participated in establishing the Japanese subsidiary of U.S.-based Value Click Brands, Inc., where he focused on sales and marketing. This experience in digital advertising and client acquisition laid the groundwork for AtoJ's focus on providing practical, results-oriented web solutions.

The company's core business revolves around e-commerce (EC) site construction and operational support, alongside comprehensive web production and management. AtoJ caters to a diverse client base, including major retailers and manufacturers such as Asics, Adastria, Alpen, and Panasonic. Its business model combines service-based revenue from consulting and support with product-based revenue from its proprietary platforms. In 2018, AtoJ became part of the Softcreate Holdings Group, a publicly traded company on the Tokyo Stock Exchange, which has provided greater stability and resources.

AtoJ provides two primary software products: "Mercato" and "SiteMiraiZ". Mercato is a cloud-based EC platform derived from the widely used "ecbeing" system, offering a rich feature set for businesses to launch and manage online stores. It provides design templates tailored to various industries, ensuring both functionality and brand individuality. SiteMiraiZ is a domestic Content Management System (CMS) developed with the know-how from ecbeing, emphasizing robust security and extensive features. Beyond these products, the company offers a range of services including EC consulting, Amazon strategy consulting, content marketing support, and assistance with managing storefronts on major online malls. This integrated approach allows AtoJ to provide end-to-end support, from initial strategy and site construction to ongoing marketing and customer relationship management, positioning itself as a long-term partner for its clients' digital growth.

Keywords: e-commerce solutions, digital marketing, web development, EC consulting, CMS, content marketing, Mercato, SiteMiraiZ, online store builder, Softcreate Holdings, Mitsuiku Iizawa, e-commerce platform, digital strategy, website management, online retail support, Amazon consulting, web production, CRM, marketing automation, Japanese market