Athler

Athler is a South Korean online fashion commerce platform that focuses on the middle-aged male demographic, a segment often overlooked in the fashion industry. The company, established in June 2022, operates as a Series A startup and has positioned itself as a go-to shopping app for men in their 40s and above.

The platform offers a curated selection of fashion items and brands that cater to the tastes and lifestyle of this target audience. Athler's business model is centered around its e-commerce platform, where it generates revenue through the sale of clothing and accessories. The company emphasizes convenience and a user-friendly experience, with features like free shipping on all orders to attract and retain customers.

Athler also provides content, such as style guides and trend introductions, to engage its user base and help them make informed purchasing decisions. By focusing on a specific niche market, Athler aims to build a loyal community and establish itself as a key player in the men's fashion segment in South Korea.

Keywords: men's fashion, e-commerce, middle-aged consumers, online platform, fashion commerce, South Korea, apparel, menswear, online retail, fashion-tech