Athlane.com, operating under the brand name Pillar, is a digital platform designed to help content creators, coaches, athletes, and organizations monetize their online presence. The platform operates in the digital marketing and e-commerce market, serving clients who have a significant online following and are looking to monetize their content.

Pillar's primary offering is a link-in-bio creator store, which transforms a user's social media bio link into a fully functional online store. This store can showcase a wide range of products and services, from ebooks and courses to merchandise and coaching sessions. This allows followers to directly purchase from the creator, providing a new revenue stream.

In addition to the creator store, Pillar also offers an automatically updating media kit. This digital portfolio showcases a creator's skills, achievements, and offerings, and updates automatically to reflect the latest content, demographics, and analytics. This tool is particularly useful when pitching to sponsors, clients, or collaborators, as it highlights the creator's unique value proposition.

Pillar's business model is based on providing a platform for creators to sell their products directly to their followers. The platform integrates with popular payment gateways like PayPal and Stripe, allowing creators to securely process payments and track their sales. The platform also allows for unlimited links and products to be added to the creator store, providing flexibility and customization to match the creator's brand.

In summary, Pillar is a digital platform that enables creators to monetize their online presence by transforming their social media bio link into an online store and providing an automatically updating media kit.

Keywords: Digital Platform, Content Creators, Monetization, Online Store, Social Media, Media Kit, E-commerce, PayPal, Stripe, Brand Customization.