Atheon Analytics
Retail data analytics for grocery supply chains.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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Atheon Analytics Limited, a UK-based data analytics specialist, operates the SKUtrak demand intelligence platform for the grocery and consumer goods sectors. Founded in May 2005 by Guy Cuthbert, who also served as CEO, the company's mission was to humanize data to reduce waste and improve product availability in retail. The firm developed data visualization and analytics tools that provide suppliers with actionable insights into product movement and trading performance, helping to enhance sales and service levels.
The company's core product, SKUtrak, is a flow-of-goods analytics platform used by over 1,500 grocery suppliers in the UK. It transforms retailer electronic point-of-sale (ePoS) and supply chain data into standardized, actionable intelligence accessible through dashboards or integrated into clients' in-house applications. The platform offers daily insights on sales, service levels, and stock, enabling consumer packaged goods (CPG) suppliers to collaborate more effectively with retailers like Tesco, Sainsbury's, and Morrisons. Atheon's business model is subscription-based, providing access to its SaaS platform. In 2018, the company also launched SKUtrak Developer, a service package offering consultancy and education to help clients combine their data with other sources for custom analytics.
In August 2018, Atheon Analytics secured a £5 million investment from private equity firm EmergeVest for a minority stake to accelerate its growth plans. A significant milestone occurred in April 2025, when the company was acquired by Crisp, a US-based collaborative commerce platform. The acquisition was part of Crisp's strategy to expand its retail data analytics capabilities globally, integrating Atheon's UK market expertise to enhance visibility for multinational manufacturers. Following the acquisition, several director appointments and terminations were registered in March 2025, including the termination of Guy Cuthbert as a director.
Keywords: demand intelligence, grocery analytics, supply chain data, retail analytics, CPG suppliers, flow-of-goods, data visualization, SKUtrak, retail data platform, ePoS data analysis, stock level monitoring, supplier collaboration, FMCG analytics, product availability, sales performance, inventory optimization, food waste reduction, consumer goods data, UK grocery market, demand forecasting