Astor Vance

Astor Vance

Online custom-made menswear using digital measurement technology.

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Astor Vance is an online clothier that specializes in custom-made men's dress wear, including suits, shirts, jackets, and coats. The company leverages technology that allows customers to select and customize their garments, from the lining to the stitching. The fitting process is done entirely online, where customers follow step-by-step video guides to submit their measurements, a process that takes about 10 minutes.

The brand was founded by the son of Ashok Varshney, who drew inspiration from his father's 40-plus years of experience in the garment trade. Ashok Varshney started in a garment factory in New Delhi, India, eventually rising through the ranks to run the factory. At 27, he partnered with the prince of Nepal to open the country's largest garment factory and later, in 1985, established a buying house in Dhaka, Bangladesh. His businesses serviced major private label brands and stores such as Calvin Klein, Ralph Lauren, and Macy's through showrooms in New York, London, and Paris. Inspired by this legacy, his son created Astor Vance to provide custom clothing.

The business model is direct-to-consumer via their e-commerce website, where they offer custom-made suits at prices ranging from $499 to $799. Each garment is made-to-order and typically delivered within two to three weeks. The company's products feature Italian-inspired designs and construction details like puckered Neapolitan shoulders for a structured silhouette and internally sown fabric strips in the trouser hems to prevent wear.

Keywords: custom menswear, online clothier, made-to-measure suits, digital tailoring, custom suits, custom shirts, men's fashion, bespoke clothing, e-commerce fashion, garment trade, custom jackets, men's dress wear, online measurement, suit customization, direct-to-consumer apparel, Ashok Varshney, Neapolitan shoulders, custom coats, personalized apparel, fashion technology

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