Asteria Cleaners

Asteria Cleaners, legally registered as ASTERIA CLEANING LTD, operated within the competitive on-demand laundry and dry-cleaning sector in London. The company was founded by Anna I. Bondarenko, who served as its CEO. Her academic background includes studies at the University of Chicago and Sciences Po Paris, after which she entered the London tech-service scene.

The firm was incorporated in May 2015 and positioned itself as a technology-enabled service provider. The business model centered on providing convenience to urban consumers through a digital platform for scheduling laundry and dry-cleaning services. This involved the collection of garments from a customer's location, professional cleaning, and subsequent return delivery, targeting busy individuals seeking to outsource household chores.

Asteria Cleaners entered a market alongside other app-based services like Laundrapp and Zipjet, all competing for market share in the growing gig economy for domestic services. In 2016, the company achieved a significant milestone when it was acquired by its competitor, Zipjet, a company backed by Rocket Internet. This acquisition was part of a broader consolidation trend within the on-demand laundry space in Europe. Following the acquisition, the legal entity ASTERIA CLEANING LTD was officially dissolved in August 2017, marking the full integration of its operations into the Zipjet platform.

Keywords: on-demand laundry, dry cleaning delivery, London service, app-based cleaning, laundry service acquisition, Anna Bondarenko, Zipjet acquisition, domestic services platform, clothing care service, online laundry booking, urban convenience services, garment care, laundry logistics, tech-enabled services, London startup, service economy