Astar

Astar Corp. operates as an AI-driven content marketing solutions developer, focusing on generating marketing materials that resonate on an emotional level with consumers. The company was founded in December 2022 by CEO Jaewon Lee. Lee's background includes studying robotics and autonomous driving, and during his military service, he developed an 'AI emotional barracks life counselor', earning him an Army Chief of Staff award. His post-military ventures in education and marketing underscored the power of persuasive writing, which led him to establish Astar to help businesses with AI-powered copywriting.

The core of Astar's offering is its proprietary generative AI engine, AVICA (A Very Intelligent Creator of Astar), which is designed to understand and incorporate human emotions and specific brand tones into its output. AVICA has been trained on 15 consumer emotions and 9 distinct tones and manners to create customized content. This technology powers the company's main B2B SaaS platform, ASTARMIZE. This platform provides an end-to-end solution, from market research and strategic planning to the automated creation and distribution of text and image content, such as blog posts, ad copy, and social media updates. Astar has demonstrated significant efficiency gains for its clients, with one major telecommunications company, KT, reporting a 99.5% reduction in content creation time and a 60% decrease in related costs after implementing AVICA.

Astar's business model is primarily B2B SaaS, serving a range of clients from small and medium-sized enterprises to large corporations like LG HSAD, KT, SKT, and DB Group. The company also offers its AVICA engine via API. Having secured a total of 500 million KRW in seed funding from investors including SparkLabs, CNT Tech, and Infobank, Astar is now seeking Pre-Series A funding to enhance its technology and pursue global expansion, particularly in European and American markets. The company reported revenues of 120 million KRW last year and has confirmed contracts worth 700 million KRW for the current year.

Keywords: AI content marketing, generative AI, emotional AI, B2B SaaS, marketing automation, copywriting AI, AVICA, Jaewon Lee, ASTARMIZE, content creation, brand tone, consumer emotions, marketing efficiency, ad copy generation, social media content, AI for business, KT, LG HSAD, SparkLabs, CNT Tech