Assure Services

Assure, founded in 2013 by the husband and wife team Jeremy and Katie Neilson, established itself as a financial technology and services firm specializing in the private investment market. The company's business was centered on providing administration for Special Purpose Vehicles (SPVs) and private funds, catering to a clientele that included founders, angel investors, and venture capital deal organizers. Jeremy Neilson, serving as CEO, brought his experience from managing Utah's $300M Fund of Funds to the venture. Katie Neilson, as President, leveraged her background in marketing and operations to drive the company's growth.

Assure's core offering involved comprehensive back-office services that streamlined the process of creating and managing investment vehicles. This allowed clients to structure and close deals with greater speed and transparency. The company's suite of services encompassed SPV and fund administration, accounting, tax services, and compliance checks like KYC/AML. A key product was Glassboard, a fintech platform designed to facilitate these processes. Assure provided its solutions through various models, including SaaS, PaaS, white-labeling, and APIs. This tech-enabled approach was instrumental in supporting the rise of "super angels" and micro VCs by making deal-by-deal investing more accessible. At its peak, the firm managed over 9,000 deals with $12 billion in assets for nearly 2,000 clients, including prominent names like AngelList and EquityZen.

Despite its significant deal volume and growth, which landed it on the Inc. 5000 list, Assure announced it was winding down its business in late 2022. The decision was attributed to evolving market conditions and regulatory shifts concerning SPVs, which impacted the firm's business model. The company collapsed, terminating most of its staff and referring clients to alternative service providers. The shutdown marked the end of a significant player that had played a pivotal role in the infrastructure of private market deal-making.

Keywords: Special Purpose Vehicle administration, fund administration, private investment, venture capital services, SPV services, fintech platform, back-office support, investment vehicle management, private equity funds, deal syndication, Glassboard platform, KYC/AML compliance, fund accounting, fund tax services, Exempt Reporting Advisor, Jeremy Neilson, Katie Neilson, Salt Lake City, private market infrastructure, angel investing services, wind-down, deadpooled