Asseta

Asseta operates as a B2B online marketplace focused on the trade of used capital equipment and spare parts, primarily within the semiconductor industry. Founded in 2013 by Anton Brevde, Danial Afzal, Garrett Beck, and Jonathan Pease, the company aims to digitize and streamline transactions in a market traditionally dominated by offline brokers. One of the founders, Anton Brevde, gained experience in this niche sector by working for a year brokering used high-tech manufacturing equipment before co-founding Asseta. This experience likely informed the company's direction. After his tenure at Asseta, Brevde transitioned into venture capital, becoming a partner at Prime Movers Lab where he focused on deep tech investments, and later took on the role of Chief Investment Officer at IBX Inc., a holding company for ambitious space and energy technology firms.

The company's initial journey was supported by Y Combinator's Summer 2013 batch, which included an initial seed investment of $120,000. Asseta secured a total of $1.65 million over three funding rounds, with its most recent seed round in March 2015 bringing in $1 million. This financial backing allowed the firm to address the inefficiencies of the used manufacturing equipment market, where fragmentation often leads to high margins for middlemen. Asseta's platform provides a centralized space for buyers and sellers to connect, promoting price transparency and simplifying the transaction process. The business model is based on taking a 5-10% transaction fee for sales facilitated through the platform, which also handles payment, shipment, and fulfillment. This approach offers clients access to necessary parts like used chamber assemblies or refurbished power supplies at a significant discount, often 50-60% less than original equipment manufacturer prices.

It is important to note a significant pivot or a separate entity using a similar name. An entity called Asseta, formerly Prismatic, was co-founded by Dean Palmiter and Daniel Kennedy in 2023. This company targets a completely different market: financial technology for family offices. It offers an AI-native, integrated software suite for managing investments, accounting, and operations, aiming to replace spreadsheets and disconnected systems for high-net-worth individuals and their teams. This financial suite has seen rapid growth and recently raised $1.5 million in pre-seed funding. Given the distinct founders, founding dates, and vastly different business focuses, these appear to be two separate and unrelated companies. The original Asseta remains focused on the industrial equipment marketplace. Keywords: used capital equipment, semiconductor parts marketplace, B2B equipment sales, Y Combinator, manufacturing equipment, industrial spare parts, equipment transaction platform, price discovery, high-tech equipment brokerage, Anton Brevde, Garrett Beck, online industrial marketplace, secondary equipment sales, refurbished power supplies, equipment fulfillment, asset transaction fee, capital equipment e-commerce, OEM parts alternative, industrial asset management, supply chain technology