Asset Class

Asset Class is a pioneering startup that leverages the power of Salesforce, a leading customer relationship management (CRM) platform, to revolutionize the private capital market. The company provides a modular solution designed to streamline and digitize internal processes for private capital funds, making the investment process more efficient and transparent. Asset Class serves private capital funds, fund administrators, and investors, primarily operating in the U.S. and Europe.

The core of Asset Class's business model is its customizable and user-friendly software platform. This platform offers a range of features including deal flow tracking, due diligence management, portfolio management, and financial tracking. It also provides a secure portal for investors to access comprehensive reports on their investments, including financial information, impact reports, and regulatory updates. The platform integrates seamlessly with other tools like Google Maps, Pitchbook, Crunchbase, Preqin, and Slack, enhancing its functionality and ease of use.

Asset Class generates revenue through a subscription-based model, where clients pay for access to its software platform. The company prides itself on its responsive customer service and timely, accurate implementation, which has been highlighted by clients such as Elizabeth Park Capital Management and Borgman Capital.

The leadership team at Asset Class includes experienced professionals like CEO Ferdinand Roberts, Head of Finance Cillian Ryan, and Head of Design UX Alan Neale, among others. The company operates a hybrid work environment, attracting top talent to deliver the best software solutions to its clients.

Keywords: Private Capital, CRM, Salesforce, Investment Management, Portfolio Tracking, Deal Flow, Financial Reporting, Customizable Software, Secure Portal, Hybrid Work.