Asodesk - Full Cycle ASO and Reply-to-Reviews Tools for App Store & Google Play
Asodesk equips your team with Full Cycle ASO, Customer Support Automation, Marketing & Product Management Tools, Data and Insights to grow your app business on the App Store & Google Play.
| EUR | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 2757 % | 100 % | 25 % | 16 % | 43 % | (31 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
Source: Company filings or news article
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Asodesk operates as a comprehensive platform for App Store Optimization (ASO), providing a suite of tools for developers and marketers to enhance mobile app visibility and performance on the App Store and Google Play. The company was founded in 2016 by Sergey Sharov and his fellow student Serge, originating as a thesis project at the Moscow Institute of Physics and Technology. Sharov's journey into ASO began in 2013 while working at ABBYY, where he recognized the potential of ASO to significantly boost app installs and revenue. This experience led him to start the agency "Indiline" in 2015, which manually handled ASO tasks before he co-founded Asodesk to automate the process.
The company's platform addresses the full cycle of ASO, from keyword research and tracking to competitor analysis and performance monitoring. Clients, which range from individual developers to large companies like Yandex and Kaspersky, utilize Asodesk to increase organic downloads, manage user reviews, and analyze app traffic sources. The business model is subscription-based, offering various tiered plans for ASO and reply-to-review functionalities, with options for customized enterprise solutions. Revenue is generated through these monthly and annual subscriptions.
Asodesk's product suite includes a robust set of features designed to give app developers a competitive edge. Core functionalities include tools for building a semantic core, analyzing keyword popularity and difficulty, and tracking app rankings across over 100 countries. The platform also provides competitor research tools to analyze their strategies and identify growth opportunities. A significant part of the service is dedicated to review management, allowing users to automate replies and analyze customer feedback to improve app ratings. In February 2020, Asodesk secured $1 million in funding from Embria to fuel product development and international expansion.
Keywords: App Store Optimization, ASO, mobile marketing, keyword tracking, competitor analysis, app analytics, review management, Google Play, app visibility, subscription service