ASMALLWORLD
Exclusive community for luxury travel and lifestyle.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | CHF4.0m | Early VC | |
| Total Funding | 000k | ||
| EUR | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 1 % | (8 %) | 83 % | 61 % | (12 %) | 34 % | 24 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | - | (26 %) | 11 % | 12 % | 16 % | 14 % |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | - | (37 %) | 9 % | 5 % | 10 % | 8 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | - | - | 5 % | 2 % | 2 % | 1 % | 1 % |
Source: Company filings or news article
ASMALLWORLD AG operates a digital travel and lifestyle ecosystem based in Zurich, Switzerland. It was founded in March 2004 by Erik and Louise Wachtmeister as an invitation-only social network, quickly gaining the nickname "MySpace for millionaires." The platform was designed to be an exclusive online space for an international community of like-minded, affluent individuals to connect, share travel advice, and attend private events.
The company's business model is centered on two main segments: Subscriptions and Services. The subscription-based division includes the core ASMALLWORLD social network, the smart luxury travel service First Class & More, and The World's Finest Clubs, which provides VIP access to nightclubs globally. Revenue is generated through annual membership fees, which are offered in several tiers such as Premium, Prestige, and Signature, each providing escalating levels of travel privileges and benefits. The Services segment includes the ASMALLWORLD Collection, a high-end hotel booking engine; ASMALLWORLD Bespoke Travel for personalized trip curation; and ASMALLWORLD Hospitality, a consultancy for luxury hotel development and management.
Over the years, ASMALLWORLD has undergone significant transformations. In 2006, The Weinstein Company acquired a majority stake, and in 2009, Swiss investor Patrick Liotard-Vogt took control. The company went public on the SIX Swiss Exchange in March 2018. In late 2024, the company introduced a new business model that includes a free membership tier to accelerate member growth alongside its premium offerings. The platform organizes over 800 events annually, from local gatherings to large weekend experiences in destinations like St. Moritz and Saint-Tropez.
Keywords: luxury travel, lifestyle community, social network, exclusive membership, travel privileges, VIP events, hotel booking, travel curation, nightlife concierge, private club, First Class & More, The World's Finest Clubs, ASMALLWORLD Collection, travel ecosystem, global community, luxury lifestyle, premium subscriptions, bespoke travel, hospitality consulting, travel inspiration