ASM Scholarships

ASM Scholarships, operating as ASM Sports, functions as a sports recruitment consultancy connecting student-athletes with opportunities for scholarships at universities across the United States. The company was founded in October 2018 in West Palm Beach, Florida, by Christopher Vidal and professional golfer Ernie Els. Vidal's personal journey as a former collegiate golfer from the United Kingdom, where he encountered a frustrating and inefficient recruitment process, directly inspired the formation of the company. This experience shaped the firm's mission to offer a more supportive and transparent pathway for young athletes. His co-founder, Ernie Els, is a celebrated figure in the golf world with a career spanning over 30 years and four major championships.

The firm's primary clients are student-athletes, typically between the ages of 14 and 24, from over 80 countries who are seeking to play sports at the collegiate level in the U.S. ASM Sports assists these athletes in navigating the complex recruitment landscape of collegiate athletic associations, including the NCAA, NAIA, and NJCAA. The business model is service-based, where athletes or their families pay for guidance and connection services. The company offers various service packages, including a free-to-use iOS app where athletes can build a profile, and more comprehensive paid services that provide one-on-one guidance from a team of specialists, many of whom are former college coaches. This process involves assessing an athlete's potential, creating a personalized recruitment plan, promoting them to coaches, and providing support through offer negotiation, visa applications, and even during their college careers.

ASM Sports' core service is to facilitate the scholarship acquisition process. They build profiles for athletes, connect them with a network of over 25,000 college coaches, and offer expert consultation to find the best academic and athletic fit. Since its inception, the company has secured over $100 million in scholarships for athletes, with the average scholarship valued at around $35,000 per year. Beyond initial placement, the company is expanding its services to include Name, Image, and Likeness (NIL) deal management for athletes in college and creating pathways to professional careers or jobs after graduation.

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