Asialink Finance

Asialink Finance Corporation is a non-bank financial institution in the Philippines providing a range of loan products to individuals and businesses. Founded in June 1997 by Robert B. Jordan Jr., Ruben Y. Lugtu II, and the late Wilfredo T. Anastacio with an initial capital of three million pesos, the company aimed to serve Filipinos overlooked by traditional banks. Jordan managed credit, Lugtu handled financials, and Anastacio was in charge of human resources and operations.

The company initially focused on Appliance Group Financing but pivoted during the Asian Financial Crisis in 2000 under the direction of CEO Robert B. Jordan. The new strategy focused on offering short-term loans to professionals and business owners. This shift proved successful, and the company has since expanded its offerings to include personal loans, car and truck financing, car and truck mortgage loans (known as Sangla OR/CR), and loans for doctors. Asialink primarily serves the unbanked and underserved sectors, including Micro, Small, and Medium Enterprises (MSMEs) and individuals who may not have the collateral required by traditional banks. Its business model centers on providing accessible financing with competitive interest rates and fast processing times.

Asialink has grown significantly, now operating over 250 branches across the Philippines and employing hundreds of staff and thousands of independent loan consultants. Key milestones include receiving its first credit line from the Small Business Corporation in 2006, achieving CAS registration in 2012, and obtaining ISO certification in 2021. The company has secured funding from major institutions like the Asian Development Bank, HSBC, and the International Finance Corporation (IFC) to support its expansion, with a significant portion of new lending directed towards women-owned MSMEs. In early 2024, private equity firm Creador invested four billion pesos, resulting in a new ownership structure and the consolidation of Asialink with its sister companies, Global Dominion Financing Inc. and South Asialink Finance Corporation.

Keywords: consumer finance, business loans, vehicle financing, MSME lending, non-bank financial institution, personal loans, Sangla OR/CR, truck mortgage, financial inclusion, Philippine financing, asset-backed loans, SME financing, entrepreneur loans, car title loans, fast loans, OFW loans, doctors loan, commercial vehicle financing, second-hand car loans, branch banking