Guangdong Daoyuan Technology

Guangdong Daoyuan Technology, operating under the brand ASENSING, is a specialized developer and manufacturer of high-precision positioning solutions for the automotive and industrial sectors. Established in 2014 by founder and CEO Rongxi Li, the company has centered its operations on creating robust positioning technology essential for autonomous driving and smart mobility. A significant milestone was achieved in 2018 when ASENSING delivered its first batch of mass-produced, pre-installed Integrated Navigation Systems to OEM clients, marking its entry as a key supplier in the automotive industry.

The company's business model is focused on the direct B2B sale of its proprietary sensor systems to major automotive manufacturers and smart driving technology firms. ASENSING generates revenue by supplying these clients with both individual components and fully integrated positioning assemblies. The company has secured partnerships with over 30 global car brands, including prominent names like Volkswagen, Toyota, BMW, Mercedes-Benz, and Audi, as well as new energy vehicle makers such as Li Auto, NIO, and XPeng. This has resulted in the delivery of over 1.7 million positioning systems to date. To meet growing demand, the company is expanding its manufacturing capabilities, notably with a large production and R&D base in Shanghai's Lin-gang New Area, expected to have an annual capacity of millions of sensor suites.

ASENSING's product portfolio is built on a foundation of MEMS technology and includes a range of high-performance sensors. Key offerings consist of Inertial Measurement Unit (IMU) modules, satellite-based GNSS modules, and integrated positioning units like the 'P-Box,' which tightly couples sensor data with vehicle information such as wheel speed and gear position. These systems are designed to provide continuous, centimeter-level positioning accuracy even in challenging environments where satellite signals may be lost, such as tunnels or urban canyons. A distinct selling point is the company's commitment to safety and quality, being the first in China to receive the ISO 26262 functional safety certification for its technology and designing products to meet the stringent ASIL-D standard.

Keywords: high-precision positioning, autonomous driving sensors, inertial navigation systems, automotive MEMS, GNSS modules, IMU sensors, ADAS technology, automotive functional safety, vehicle positioning, smart mobility solutions, ISO 26262, ASIL-D, P-Box, PPP-RTK, lane-level navigation, sensor fusion, automotive supplier, integrated navigation, smart vehicle technology, motion sensors