Arts & Analytics

Arts & Analytics, Inc. (A&A) provides a focused suite of predictive analytics, reporting, and data visualization tools through its Software as a Service (SaaS) platform, P360. The company targets marketing managers and departments, offering an enterprise-wide solution designed to refine marketing strategies through data-driven insights. The business model is subscription-based, with pricing structured to be accessible to a broad range of clients, starting at $99 per month.

The core of the company's offering, the P360™ platform, performs several key functions for its clients. It begins by ingesting customer data and applying proprietary scripts to perform data hygiene, which involves cleaning and standardizing the information. Following this, A&A utilizes its matching algorithms to enrich the client's data by layering in attributes from its own extensive consumer database. This database contains over 230 million records, detailing more than 400 different purchasing behaviors. The platform delivers descriptive and predictive analytics, interactive dashboards, and customized reporting. These features are designed to provide marketers with clear visualizations of transactional data, customer demographics, and key performance indicators to inform their campaigns and strategic decisions.

The company was founded by individuals with a background as marketing managers, which directly influenced the design and functionality of the P360 platform. This practitioner-led approach ensures the platform's features are tailored to the specific needs of marketing professionals who benefit directly from its analytical capabilities.

Keywords: predictive analytics, marketing analytics, data visualization, SaaS, customer data platform, data hygiene, consumer database, marketing intelligence, reporting dashboards, lead enrichment, purchasing behavior analysis, P360, descriptive analytics, marketing KPIs, transactional data, customer segmentation, B2B software