Artips

Artips, established in 2013 by Coline Debayle, Jean Perret, and Gérard Marié, operates as a key player in the digital media and e-learning space with a focus on cultural dissemination. The company's genesis stems from the founders' diverse backgrounds; Coline Debayle brings expertise in art history, Jean Perret in strategy, and Gérard Marié in entrepreneurship, combining their skills to make culture more accessible. Initially launched as a newsletter delivering quirky art history anecdotes, Artips has since expanded its content offerings to include science, music, economics, and sports, reaching over 800,000 subscribers and positioning itself as a significant online cultural media outlet in France.

The firm's business model is twofold. Primarily, it generates revenue through its micro-learning platform, which provides general knowledge and civic education courses in short, digestible formats. This service targets businesses and public sector organizations, offering them a tool for employee training and cultural enrichment. Clients in this segment include prominent names such as Orange, SNCF, and various French ministries, who utilize the platform for professional development and to enhance their corporate culture.

In 2024, Artips diversified its revenue streams by launching a creative agency. This new division leverages the company's core competency in digital storytelling to produce custom content for its partners, addressing their specific communication and branding needs. This strategic move allows Artips to capitalize on its narrative expertise, built over years of engaging a large audience with compelling stories. The company operates within the social and solidarity economy, underscoring its mission to democratize access to knowledge and culture on a broad scale.

Keywords: digital media, e-learning, micro-learning, cultural dissemination, content creation, storytelling, corporate training, social economy, knowledge access, newsletter publishing