Artinci Artisanal Foods

Artinci Artisanal Foods Private Limited, incorporated on July 27, 2017, operates in the food technology sector with a focus on healthy desserts and snacks. The company was founded by Sumit Rastogi and Aarti Laxman Rastogi and is headquartered in Bengaluru, India. The founders' journey is deeply personal; coming from families with a three-generation history of diabetes and having been diagnosed as pre-diabetic themselves in 2012, they were motivated to create dessert options that aligned with a healthy lifestyle. Aarti, a former HR professional with over 15 years of experience at companies like Accenture, and a certified Metabolic coach, began experimenting with sugar-free recipes in 2012, which eventually led to the establishment of Artinci.

Artinci positions itself as a manufacturer of sugar-free, low-carb, and keto-friendly desserts and sweets. The business caters to health-conscious consumers, particularly those with diabetes, fitness enthusiasts, and individuals focused on weight management. Its product line is extensive, including ice creams, traditional Indian sweets like Kaju Katli and Besan Ladoo, cakes, cookies, and chocolate bars, all formulated without added sugar. The company prides itself on using natural, clean-label ingredients and avoids artificial sweeteners, maida, and hydrogenated fats. A key component of their products is a proprietary, lab-tested, low glycemic index sweetener derived from a natural stevia blend, for which a patent has been filed.

The company operates on a direct-to-consumer (D2C) model through its website and various online marketplaces, and it has also established a presence in corporate cafeterias and takes orders for events. A significant milestone for Artinci was its appearance on Shark Tank India Season 3, where it secured a deal from Vineeta Singh, Co-founder and CEO of SUGAR Cosmetics. This exposure led to a substantial increase in orders and brand visibility. Financially, Artinci generated a revenue of ₹3.76Cr for the fiscal year ending March 31, 2024. The company has raised a total of $1.04M over seven funding rounds, with its latest seed round in June 2024 raising ₹2.85Cr. The founders hold the largest shareholding at 63.26%, with the rest distributed among funds, angel investors, and enterprises. Keywords: sugar-free desserts, keto-friendly sweets, diabetic-friendly foods, low-carb snacks, healthy indulgence, artisanal ice cream, natural ingredients, D2C food brand, food technology, Shark Tank India startup, healthy sweets, guilt-free desserts, clean-label foods, stevia-sweetened, low glycemic index, Indian sweets, Bangalore startup, food manufacturing, online dessert delivery, health and wellness food